How did you attract/ address your audience?

I tried to attract the audience I wanted by posting my video on facebook and also on youtube. On youtube we got quite a few views on our video post but no one commented on it unfortunately and the same went for facebook but when I spoke to my friends that viewed it personally they thought that it was quite interesting and related to the youth quite a lot so I though all in all it was a success even though we had to make quite a few changes to it.